Reasons to Invest in Responsive Web Design

Posted by | April 6, 2014 | UX, Web Design | No Comments

Is your website currently mobile friendly? If no, why not?

Think about this for a second: 2013 was the first year that more people searched for websites on their mobile devices than on a desktop computer (Morgan Stanley research, 2007 – 2015).

Want more? According to the Internet WorldStats, there are 2.3 billion internet users in the world. By 2015, there will be 2.1 billion mobile users.

Responsive Web Design (RWD), in a nutshell, is the future…and present of Web Design.

Basically, responsive web design is a website designed to provide an optimal viewing experience. A responsive website that adapts to the screen size of the device upon which it is viewed.

One URL + One code = Multiple devices with bridging content. Easy right?

Reason 1: It’s all about UX.

That’s it—user experience. Your website should be designed to be focused on your target audience. If they think your website sucks, they’re not coming back. Similarly, if your site is designed for desktop users and ignore mobile users, guess what? They’re likely to move on to the next best site (like a competitor). That lack of investment will result in a lack of investing for your company. No matter what device your customers are using to find you, user experience should be key. Adopt a responsive website design and UX remains paramount—a visitor surfing from their laptop, tablet, and mobile will have the same great feeling every time. Yes, content is king but experience is queen. If you are married, you know who wins this battle—“happy wife, happy life.” Any questions?

Reason 2: Google (and other search engines) says you need it.

It is no secret that Google owns more than 70 percent of the search engine market share. And guess what? They have no problem telling us that responsive Web design is the industry’s best practice. The World Wide Web Consortium (W3C), who creates every standard used by coders, agrees. This is because responsive designs allows search engines to crawl faster and easier and allows them to index multiple versions of the same website. Yes, RWD is that good.

“Google recommends web masters follow the industry best practice of using responsive web design, namely serving the same HTML for all devices and using only CSS media queries to decide the rendering on each device.”

At this time of writing, Google’s algorithm places a lot of weight on user experience. This includes average user duration on a site, bounce rate, and social sharing. Therefore, if you improve your users’ experience, Google will reward your site with a higher placement in the SERPs.

Reason 3: It is the most cost effective option.

Imagine if you have one website streamlined across multiple devices. If you have a problem, you can contact your designer/developer (or do it yourself, of course) and make the fix—once. Regardless of the device, the problem is fixed everywhere. They can reposition a photo or flip a table in every direction. No matter how significant the change was, the mistake would still be fixed across all platforms. Now, imagine life without a responsive website design. You need to change your operating hours which is set in 13 different tables across your desktop website, mobile website, and tablet version. Instead of being a universal process, the change will have to be applied step-by-step across all platforms which will cost more time and money. Imagine a website that works beautifully across multiple device platforms, yet less maintenance costs.

Reason 4: Invest now to save later.

Sure, you like to be frugal and keep your cash. It’s the economy, I get it. Why spend so much money on unnecessary ‘extras’ for a website when there are other things you can do with your cash, like enjoying some cocktails on South Beach. All the more reasons to go responsive! You want your brand to be seen on your phone, computer, and tablet at the same time…and don’t want to pay extra for it? No problem, buddy. I got this. Invest a little for the design, but not the code. Now you get three websites for the price of one! How awesome is that?

Reason 5: It’ll reduce load time to cater to mobile devices.

Did you know that 74% of users will leave a website that takes more than 5 seconds to load (according to Compuware’s research, 2012). With responsive designs, you have the ability to turn specific elements of a page on and off. This way, you can trim “heavy components” in the mobile version of the site in order to reduce page load time and increase on-site traffic.

Reason 6: Responsive design is good for SEO.

SEO is already costly and time consuming, why repeat the process for separate sites? Responsive website design allows all of your SEO efforts and social sharing to be applied across all versions of your site in one unified process. In addition, the combination of all traffic into one domain results in one site with larger traffic and increased search engine appeal which theoretically improves its ranking. More traffic = More credibility = Improved rankings. Simple enough right?

Reason 7: It’ll help you stay head of the competition.

You see that in the rear-view mirror? That’s the competition…and they are catching up. They went out, consulted with an agency, and heard the right thing. “Well, your customers can’t find you on a smartphone.” That’s the spark. The fuse is the cash necessary to go responsive. The explosion is when your competition surpasses you in a blur and you are standing there asking yourself, “What the hell just happened here?” Web traffic, that’s what. The other guy chose to invest now instead of the future. Get noticed now and cash in on it before your competition has a chance to write a check. These days, people are seamlessly moving from one device to another and expect a rich experience no matter what device they are using. As such, responsive design is no longer just an option, but a must-have in today’s digital world.

Want to discuss about your responsive website design needs? Give us a call at 228.238.9792 or send us an email. Also, be sure to check out some of the responsive sites in our portfolio!

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