Mobile Industry Statistics

Posted by | April 6, 2014 | Food for thought, Mobile | No Comments

Mobile Commerce and Engagement | Mobile Industry Statistics

Mobile Commerce and Engagement Stats


  • By the end of 2013, there will be more mobile devices on Earth than people. (Source: Cisco, 2013)
  • 75 percent of Americans bring their phones to the bathroom. (Source: Digiday, 2013)
  • 56% of American adults are now smartphone owners. (Source: Pew Internet & American Life Project, 2013)
  • Mobile now accounts for 12 percent of Americans’ media consumption time, triple its share in 2009. (Source: Digiday, 2013)
  • 65% of U.S. shoppers research products and services on a PC and make a purchase in-store. (Source: Cisco, 2013)
  • 27% of companies worldwide planned to implement location-based marketing in 2013. (Source: Econsultancy, 2013)
  • Of the 70 percent of shoppers who used a mobile phone while in a retail store during the holidays, 62 percent accessed that store’s site or app and only 37 percent of respondents accessed a competitor’s site or app.. (Source: ForeSee, 2013)
  • Retailers’ apps with store mode gather five times more engagement. (Source: Point Inside, 2013)
  • Last year, only 12% of consumers bought anything through social media. (Source: PwC, 2013)
  • 46% of showrooming shoppers still ended up making a purchase in-store, an 11-point increase from 2011. (Source: Pew, 2013)
  • Nearly 50% of shoppers believe they are better informed than store associates. (Source: Motorola, 2013)
  • The number of US mobile coupon users will rise from 12.3 million in 2010 to 53.2 million in 2014, driven by the rapid adoption of smartphones. (Source: eMarketer, 2013)
  • Retailers’ apps take up the most of consumers’ time at 27%, followed by online marketplace at 20%, purchase assistant at 17%, price comparison at 14%, and daily deals at 13%. (Source: AdMedia Partners, 2013)
  • Consumers spent six times as much time in retailers’ apps in December compared to a year earlier. (Source: Flurry, 2013)
  • 25% of international media and marketing executives see mobile as the most disruptive force in their industry. (Source: AdMedia Partners, 2013)
  • 54% use or would like to use digital touchscreens in-store. (Source: Cisco, 2013)
  • 48% use or would like to use a smartphone to shop while in-store or on the go. (Source: Cisco, 2013)
  • 80% of smartphone owners want more mobile-optimized product information while they’re shopping in stores. (Source: Moosylvania, 2013)



  • 1.2 billion apps were downloaded during the holiday week between December 25-31 (Source: Flurry, 2011)
  • On Cyber Monday, 10.8% of people used a mobile device to visit a retailer’s site, up from 3.9% in 2010. Additionally, mobile sales grew dramatically, reaching 6.6% on Cyber Monday versus 2.3% in 2010 (Source: IBM’s fourth annual Cyber Monday Benchmark, 2011)
  • Sixty-five percent of mobile users said they used their mobile device to find a business to make an in-store purchase (Source: Google, 2011)
  • Forty-three percent of mobile shoppers have downloaded a retail app (Source: Retrevo, 2011)
  • Approximately 52 percent of smartphone users will use their device to research products, redeem coupons and use apps to assist in their holiday gift purchase (Source: Acquity Group, 2011)
  • Sixty-seven percent of consumers plan to make a purchase via mobile this holiday season (Source: PayPal, 2011)
  • In terms of the types of information mobile users will be looking for via their devices this holiday season, 31 percent said they will look for updates on sales and promotions, 27 percent will look for local store hours and directions, 26 percent will seek out product information and availability, 26 percent will be interested in product photos, 18 percent will search for official retailer apps and 17 percent will use mobile for customer support. (InMobi Holiday Mobile Shopping Study)
  • 29 percent of users will look to mobile devices to learn about new products or services, 27 percent will use their handset when making a purchasing decision and 15 percent of shoppers will use their mobile device to make a purchase while in a store this holiday season. (InMobi Holiday Mobile Shopping Study)
  • As of 7pm ET on Black Friday, the number of consumers using a mobile device to visit a retailer’s site was holding firm at 17.04% (Source: IBM Smarter Commerce, 2011)
  • As of 7pm ET on Black Friday,the number of consumers using their mobile device to make a purchase was holding steady at 9.51% (Source: IBM Smarter Commerce, 2011)
  • For Black Friday sales, iPhone continued to lead all mobile device traffic at 6.58 %, followed by Android at 5.20% and iPad at 4.71% (Source: IBM Smarter Commerce, 2011)
  • Not only will consumers use mobile to research products but, over 21 million, or 36 percent, plan to make purchases directly from their mobile devices. (InMobi Holiday Mobile Shopping Study)
  • Approximately 45 percent of mobile users plan to compare prices via their handsets during their Thanksgiving weekend shopping, up from 22 percent in 2010 (InMobi Holiday Mobile Shopping Study)
  • The percentage of shoppers buying from their mobile phones is expected to rise to 15% in November, compared to 4.5% in last year’s holiday season, and less than 1% in 2009. In October, 9.6% of online shoppers made purchases through their mobile devices, up from 3.4% a year earlier. (IBM Coremetrics Forecast, 2011)
  • 67% of consumers will use their smartphones to find store locations, 59% to compare prices, 51% to obtain product information, 46% to check product availability, 45% to read reviews, 45% to shop online, 41% to find and use coupons, 40% to scan bar codes, and 35% to access social media (Source: Deloitte’s 2011 Annual Holiday Survey)
  • 27% of smartphone owners will use their devices for holiday shopping this year (Source: Deloitte’s 2011 Annual Holiday Survey)
  • 53% of the “on-the-go” U.S. audience is willing to exchange their location in exchange for more relevant content and better information, including mobile deals (Source: JiWire, 2011)
  • More than 33.3 million U.S. consumers already engage in shopping-related activities on their mobile phones, 7%, or 2.3 million, of those consumers have made a purchase on their devices, the report finds (Source: research firm Experian Simmons, 2011 Mobile Consumer Report)
  • 24% of U.S. adult online iPhone users and 21% of Android users have used a shopping application in the past three months (Source: Forrester, 2011)
  • Nearly half of consumers (47%) have accessed customer reviews in store using their mobile device with men (55%) more likely to access these reviews in store than women (39%) (Source:, comScore and Social Shopping Labs, 2011)
  • More than 60 percent of mobile buyers will make mobile purchases while at home (Source: Ipsos and PayPal Survey, 2011)
  • At least 46 percent of consumers plan to make mobile purchases this holiday season (Source: Ipsos and PayPal Survey, 2011)
  • 41% of smartphone owners have made a purchase from their mobile phone. Of those, 16% bought apparel; 15% food and beverages; 11% toys and games; 11% electronics; 8% home goods; 4% sporting goods; 4% books; 3% jewelry; and 8% other products (Source: Chadwick Martin Bailey, 2011)
  • 46 percent of consumers have used their phone to get product information while in a store (Source: Briabe Media, 2011)
  • 56 percent of people believe mobile can make the shopping experience more enjoyable (Source: Lightspeed Research, 2011)
  • 58% of mobile shoppers are age 18-34 and 34% of mobile shoppers make $100,000 or more a year (Source: comScore/Millennial Media Mobile Retail Study, 2011)
  • 13.1 million consumers access retail content via mobile phones with 8.2 million of those visiting mobile commerce websites (Source: comScore/Millennial Media Mobile Retail Study, 2011)
  • 67 percent of retailers see value of having customers use their smartphones within the store and 41 percent said they perceive a lot of value in mobile in-store (Source: RSR Research, 2011)
  • 31 percent of consumers research a product on their mobile device before buying it in-store, while 40 percent of consumers research a product from their smartphone before purchasing it online (Source: JiWire Mobile Audience Insights Report Q1 2011)
  • Retailers plan to spend $220.9 million this year on mobile ( and Forrester Research report, 2011)
  • It is predicted that U.S. mobile shopping sales volume will reach $9 billion in 2011 (Source: InMobi study, 2011)
  • 74 million consumers in the United States already shop from their mobile devices (Source: InMobi study, 2011)
  • 78 percent of retailers plan to invest in mobile this year (Source: The E-tailing Group Inc, 2011)
  • 59% of consumers use their phone to perform mobile shopping activities from home while 28% use their phone in the retail store to perform mobile shopping activities (Source: 2011 Experian Study)
  • 47% of consumers who have made a mobile transaction in the past year expect the experience on their mobile devices to be better than the experience in-store, 80% expect the experience to be better than or equal to in-store and 85% expect the experience to be better than or equal to online using a laptop or desktop computer (Source: Harris Interactive & Tealeaf Survey, 2011)
  • Within the 49% of mobile users who have made a mobile purchase in the last six months, 84% look for local retailer information, 82% find online retailers, 73% find a specific manufacturer or product website, 71% learn about a product or service after seeing an ad, 68% find the best price for a product or service, and 63% search before purchasing in a store or from a catalog (Source: Performics 2011 Mobile Search Insights Study, conducted by ROI Research)
  • 75% of heavy mobile users said mobile search makes their lives easier, 63% said access to mobile search has changed the way they gather information, and 32% said they use mobile search more than search engines on their computers (Source: Performics 2011 Mobile Search Insights Study, conducted by ROI Research)
  • Over 70% of iPhone owners report using applications or their smartphone’s web browser to help them while shopping in-store, and 41% are making purchases directly from their phones (Source: Chadwick Martin Bailey and iModerate Research Technologies, 2011)
  • 48% of consumers conceded they use their mobile devices to look up product ratings or to find promotions (Source: Oracle, 2011)
  • 49% of consumers who use the mobile web at least once a week made a purchase on their mobile device in the past six months (Source: ROI Research Inc., 2011)
  • In 3 years, it is predicted that 24% of retailers will have annual sales of 15% or greater coming from their mobile channel (Source: RSR Research, 2011)
  • 51% of consumers say they have made a mobile payment within the past 3 months and 82% see themselves making one within the next year (Source: Mobio Identity Systems Inc. Report, 2011)
  • 78-84% of consumers now rely on their social networks when researching new products (Source: IBM Report, 2011)
  • 62% of smartphone users said they have purchased physical goods from their mobile devices in the last six months (Source: Adobe Survey, 2011)



Mobile Industry Stats

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