A common question I often encounter is “How much does web design cost?” My response typically is, “It depends on what you need.”
The common (and most relatable) comparison I use are homes. Sure, you can build a modest home for $40,000; but, you can also build a home for $1,000,000 or more. Despite the huge disparity in price, both homes can equally be a smart and rewarding investment for their owners.
“Our goal at think+intuitive is to deliver value-added services to our customers with the highest level of quality regardless of their budget. ”
We, here at think+intuitive, have built websites for $600 and others for over $10,000. While the price differences can be confusing at first; it all makes sense once you understand the details and options available. Clients making the greater investments are getting what they paid for—and they have good reasons to! These investments often lead to greater visibility, leads, sales, and—most importantly—is reflected in the bottom line. Similarly, it is sensible for small businesses to invest a smaller amount knowing that they can easily reinvest later in order to improve the site with improvements and updates in the future. It is essential for both small and large businesses to consider their sites as investments, the more you put in, the more you should get out of it.
The three driving factors that often increase the cost of web design and development are customization, functionality, and content. Referencing back to home building as an example, a bathroom renovation can vary greatly in price. For example, you could go to the local home improvement store, purchase the fixtures, and do it yourself in order to reduce costs. Alternatively, you could hire a professional to hand-build the cabinets, hand-lay the tiles, and custom-build the shower, etc. Both would technically be “renovated bathrooms,” but the costs would vary greatly from $500 to $10,000+ depending on the details. Website design and development is similar to home building in this aspect.
Customization – If your site has a page by page custom design with each component being designed and programmed by a profesional, this will increase the cost.
Functionality – If the website has complex custom functionality (e.g. e-commerce, image galleries, sign-up forms, social media integration, mobile versions, etc.), that will also drive up costs.
Content – If the site requires a wealth of original content (e.g. articles, landing pages, charts, graphs, and original photos, etc.), this will also drive up costs.
Alternatively, you could purchase a simple, well-designed template, update it with your own content, personal branding, and be done. Both can be solid investments choices.
Fortunately, web design is more affordable than ever with an abundance of options and customization available to fit your business’ personal needs. While making the ‘right’ decision can be a bit overwhelming for new businesses, it is important that you know what your options are before you decide. Making the wrong decision can lead to unnecessary headaches, financial expenses, and unforeseen problems down the road.
Therefore, be sure to speak with a web design professional first before you get started. That way, you can get an estimate created, ask any questions you may have, and obtain the design professionals feedback and advice. This will help you make an informed decision before you start.
Our goal at think+intuitive is to deliver value-added services to our customers with the highest level of quality regardless of their budget. We strive to have a clear understanding of clients needs and expectations.
Feel free to contact us at anytime for a free estimate.