SEO Archives - think+intuitive

20 Surprising Search & SEO Statistics

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Still confused over Search Engine Optimization (SEO)? Curious about how SEO can help your business and why it is a good return on investment (ROI)? Unfortunately, for newcomers, it is not exactly an easy concept to grasp in the internet marketing medium. For one, many people do not really understand how SEO work. Another issue is the confusion and overlap in the field of internet marketing with SEO converging with social media, user experience, content marketing, and more.

Apparently, SEO has also been at the brunt of much negativity as well…
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Every now and then, you’ll hear from some jaded or disgruntled business that invested in SEO with believe he/she wasted their money due to minimal results. You may also hear discussions about white hat and black hat SEO and how utilizing the wrong SEO can result in your website being permanently banned from Google and other search engines. As a business, you don’t have time to deal with all of that.

That’s understandable. You have other important things to take care—such as managing the day-to-day operations of your business.

To start, all you need is some practical minimal SEO correct and move onto ensuring that your website is properly built with the right balance of appealing images and detailed content.

You can focus on more advanced SEO tactics once your website has been established and making strides with web traffic. However, be sure to keep the following statistics in mind as a reminder that your company’s SEO efforts are an investment that will pay off handsomely in the long-run:

Search Engine Optimization (SEO) Statistics

1. Content is king. As concluded in a case study by Marketing Sherpa, organized content marketing strategy can lead up to a 2,000% increase in blog traffic and 40% lift in revenue.

2. 70% of links clicked by search users are organic.

3. Roughly 75% of users focus on organic results, ignoring paid ads.

4. 75% of users never travel beyond the first page of search results.

5. According research by the GroupM and comScore agencies, when consumers are exposed to a combination of search and social media influenced by a brand; overall search click through rate (CTR) went up by 94 percent.

6. The top two most popular internet activities today are search and e-mails.

7. Companies that blog acquire significantly more leads than non-blogging companies. In fact, companies with blogs have 434% more pages indexed by search engines (Google, Bing, Yahoo).

8. Inbound leads are, on average, 61% cheaper than outbound leads. An example of an outbound lead is direct mail you would send to advertise your product/services. An inbound lead are inquiries you may receive as a result of search engine optimization.

9. Over 80% of businesses consider their blogs to be an important asset to their business.

10. A study by Outbrain indicated that search engine optimization is the best driver of traffic to content websites, surpassing the effectiveness of social media by more than 300%.

11. Search Engine Optimization (SEO) leads have an average close rate of 14.6%, while outbound leads (such as cold calls or print advertising) have an average close rate of 1.7%.

12. Based on a study on Google by Slingshot SEO, the #1 (1st) position receives 18% of organic clicks followed by 10% for the #2 (2nd) position, and 7% going to the #3 (3rd) position.

13. In the same study by Slingshot SEO, the results for the Bing search engine revealed the following: 9.7% of organic clicks go to the #1 ranked listing, 5.5% of organic clicks go to the #2 position, and 2.7% of organic clicks go to the #3 position of search results.

14. The majority (79%) of search engine users say they always/frequently click on organic search results. Conversely, 80% of search engine users say they rarely/occasionally/never click on sponsored search results. Here is a segmentation of your typical Google search results screen—as of May 2014—and the breakdown of what the organic (blue), local (green), and sponsored (red) search results look like:
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Search (Google, Yahoo, Bing) Statistics

1. Google owns 67% of the search engine market share, followed by Microsoft Sites (Bing) 17.9% and Yahoo! Sites with 11.3%.

2. 93% of online experiences begin with a search engine.

3. According to the performance of companies in the MarketLive Performance Index, 39% of customers come from search engines. Some of the participating companies in this index includes Armani, Party City, John Deere, Neutrogena, Warner Bros., and many more well-known brands.

4. The search engine industry is at least a $16 billion market.

5. Each month, there is over 100 billion global searches being conducted. This translates to one trillion two hundred billion (1,200,000,000,000) searches within a year’s time.

6. Over 82% of internet users use search engines.

10 Conversion Optimization Tips to Improve User Experience

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1. Make your phone number visible

Sure, we understand that you are busy and rather not deal with customer calls—especially when it concerns issues that can be resolved by viewing information on your website. But, you must realize that if your phone number is not prominently displayed on your website, you may be losing a fair amount of potential customers. While most people won’t bother calling, there is an increase in customer confidence when they know they can call if needed. In fact, by the time most people are ready to call, they are typically are either ready to make a purchase, frustrated that he/she could not place an order, or he/she are in need of technical support.

Aside from being prominently displayed, make sure your telephone number is also accompanied by the appropriate Call to Action (CTA). Whether it is for a visitor to call you now, contact your company today about more information about X, or call you to gain access to a gift (i.e. ebook, coupon, etc.); make sure you have a CTA to help lead your visitors to reach out and contact you.

2. Answer your messages

You’ll by surprised by how often prospective clients will tell us how rare it is that companies follow-up with them. If you have your phone number and email published out there, make sure they are accounts that you actually use and check frequently. In fact, one client we worked with told us that she contacted 5 different companies for assistance; but we were the only that not only called back, then followed up with an email, but also showed up to meet her! The easiest way to not get a customer is to not respond.

3. Fix typos and grammatical errors

Have you ever visited a website or received an printed ad that contained numerous silly errors? Exactly. These mistakes immediately reduces the amount of confidence in your business and, typically, turn away potential customers. Most web browsers and content management systems today now flag typos; therefore it should be relatively easy for most people to fix.

4. Provide pricing and shipping information

This is a huge factor for online shoppers. Imagine, the customer reads through your product page and becomes engaged in your goods, he goes to find out more; but there are no prices listed or readily available information about shipping. Even worse, he may even be willing to call to inquiry about it; but there is no phone number listed. Your potential sale would likely now have bounced and left for a competitor’s alternative.

Make sure you provide this information (at least shipping options information) in at least two places, usually the product page and on the checkout page. Of course, we understand that this tip is dependent on the industry you are in as well. For example, web design (ironically) prices may actually scare away clients than lure people in. It all depends on who your target audience are, what message you are conveying, etc. However, more often than not, prices and shipping information will be more beneficial than doing without it.

5. Create an About Us page

This is essentially a standard for any website today. Imagine you are looking to make a $500 or more purchase. You come upon an unfamiliar company with an excellent deal on a product/service; but there is no information about who they are, what they do, how long they have been in business, etc. Would you make the purchase with this company?

Customers need to know that you are not in business for quick sales. Instead, you should communicate that you are proud to stand by your products and services; and customers are making a worthwhile investment by doing business with you. Who is think+intuitive, what do they do, how long have they been there? Build that confidence in your customers.

6. Emphasize your links

Differentiate your links. Make them bold, italics, etc. Heck, make it a noticeable color like blue AND underline it; so your customers know that they can click on them. Avoid ‘hidden’ links or trying to make them look like your regular content because, as of the Panda update, Google tend to view this practice as spammy which can negatively affect your website rankings.

7. Create a custom 404 error page

This can be a huge difference maker. Sure, your website and their respective links should always be working. However, if somehow it gets broken, make sure you have a functional 404 error page. This way, customers will know that your site isn’t completely down or gone completely wrong. A neat way you can utilize this page is to provide your visitors with recommendations to other related places. In addition, with a custom 404 error page, the navigation is still there and your customers can easily travel back from where they came from—instead of completely leaving your website.

8. Add links to your body content

How are the duration web analytics for your website? Good? How about making it better? An excellent way to improve customer engagement of visitors, who are thoroughly going through your content and what you have to say, is to include internal links to certain sections that you mention in your content (i.e. About Us, Services, etc.). If you discuss about your Team, add a link back to your Team page. If you talk about the Services you provide, put a link back to your Services page. It’ll help guide your readers to key areas of your website and improve their overall experience with your website.

Also, don’t forget to end your content with a call to action (CTA)! This way, potential customers are encouraged to contact you or link back to a effective page of your preference. From an SEO perspective, links are also a fantastic opportunity to make keyword rich. However, be mindful in doing so because, as of the Panda and Penguin update, excess keyword and matching anchor text can result in you being flagged for spamming keywords.

9. Fix broken links

This should be pretty self-explanatory…Broken links are never a good thing.

10. Calls to Action (CTAs)

Every page on your website should have at least one call to action. Regardless of what the action is, you never want to leave a user with a “now what do I do” situation. Whether it is a testimonial, contact now, add to cart, buy now, like/follow to continue reading, etc.; there should be some sort of action available for your customers on every single page. Guide your visitors to the eventual goal of conversion…whatever that may be: a phone call, form submission, download, product purchase, etc.

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