How much content should you post each month?

Posted by | Uncategorized | No Comments

Working with many small (and big!) businesses that manages their own content and website, we are often asked:

“How much content should I be posting to my website?”

If you’re familiar with Think Intuitive or have worked with us before, you know we recommend at least 3,000 words of unique (non-duplicate) content that can be indexed by search engines. However, I’ve realized that despite encouraging this mantra…I haven’t done as great of a job explaining WHY this is.

So why is 3,000 the magic number? Let’s find out!

3,000 is the Magic Number for Search Engine (SEO) Success

The reason why we recommend 3,000 words is because Google (along with major search engines Bing and Yahoo) utilizes several variables in their SEO algorithm to rank websites on search engine results pages. As such, one of the major components of their algorithm is the frequency of which new content is posted to your site. If Google (or any other search engine) visits and crawls your website and realizes that when it returned to your site that there has been new content posted, the search engine robot will accept that as an important cue that it needs to come back more often. As a result, search engines ‘learn’ that they need to come back to your website more frequently and crawl your site to index any new content that you may have posted since their last visit.

On the other hand, if you post on an infrequent basis such as once a month, Google will eventually learn to match this interval and start to come back once a month instead of every week. You are essentially training Google.

Three thousand (3,000) words—you can complete this all in one post or you can split it over six posts in a month’s period. Either way, Google will recognize the content as it learns and say, “Hey, there’s new content here. I need to come check back more frequently.” This is a HUGE benefit for you because it will boost your website rankings on search results based on the applicable keywords of your content.

Your content should be relevant to have authority

The other factor to consider is the thoroughness of your content—this impacts your relevance ranking. This is where the word count specifically matters most. If you’re an expert in your topic/industry/market with some authority on the subject, but you are only publishing posts that are 100 – 250 words, and your competitors are posting blogs or articles that are 800, 900, or 1,000 words; Google will prioritize the posts with the most word counts because it allows them to be better at its job of providing the most thorough, relevant results to users. By simply having more content the page, there are more keywords data available for Google to collect and know more about what the topic the website is talking about. Therefore, Google prefers longer posts because it allows them to learn more about it if there is more content available.

Based on our experience working with local businesses, bloggers, and professional organizations; the recommendation of 3,000 unique, indexable words of content is a reasonable threshold that can be achieved within a given month. You COULD aim for 6,000 words per month…or even 10,000 words per month; but, who really has the time? The 3,000 words recommendation has been a reliable threshold that most teams can accomplish with reliable consistency at the right frequency and accomplish the thoroughness target compared to the competition.

For example, if you’re doing three to five posts a month at 600 to 1,000 words, you have accomplished the right amount of content!

Keep in mind this in addition to anything that is gated behind a form (protected content).

In conclusion, our spiel is at least 3,000 words of content in as many or as in few posts as necessary to achieve that threshold.

20 Surprising Search & SEO Statistics

Posted by | SEO | No Comments

Still confused over Search Engine Optimization (SEO)? Curious about how SEO can help your business and why it is a good return on investment (ROI)? Unfortunately, for newcomers, it is not exactly an easy concept to grasp in the internet marketing medium. For one, many people do not really understand how SEO work. Another issue is the confusion and overlap in the field of internet marketing with SEO converging with social media, user experience, content marketing, and more.

Apparently, SEO has also been at the brunt of much negativity as well…
think intuitive seo nashville tn, search engine optimization bowling green kentucky, jackson ms web design and development, internet marketing bowling green ky, local seo and small business seo

Every now and then, you’ll hear from some jaded or disgruntled business that invested in SEO with believe he/she wasted their money due to minimal results. You may also hear discussions about white hat and black hat SEO and how utilizing the wrong SEO can result in your website being permanently banned from Google and other search engines. As a business, you don’t have time to deal with all of that.

That’s understandable. You have other important things to take care—such as managing the day-to-day operations of your business.

To start, all you need is some practical minimal SEO correct and move onto ensuring that your website is properly built with the right balance of appealing images and detailed content.

You can focus on more advanced SEO tactics once your website has been established and making strides with web traffic. However, be sure to keep the following statistics in mind as a reminder that your company’s SEO efforts are an investment that will pay off handsomely in the long-run:

Search Engine Optimization (SEO) Statistics

1. Content is king. As concluded in a case study by Marketing Sherpa, organized content marketing strategy can lead up to a 2,000% increase in blog traffic and 40% lift in revenue.

2. 70% of links clicked by search users are organic.

3. Roughly 75% of users focus on organic results, ignoring paid ads.

4. 75% of users never travel beyond the first page of search results.

5. According research by the GroupM and comScore agencies, when consumers are exposed to a combination of search and social media influenced by a brand; overall search click through rate (CTR) went up by 94 percent.

6. The top two most popular internet activities today are search and e-mails.

7. Companies that blog acquire significantly more leads than non-blogging companies. In fact, companies with blogs have 434% more pages indexed by search engines (Google, Bing, Yahoo).

8. Inbound leads are, on average, 61% cheaper than outbound leads. An example of an outbound lead is direct mail you would send to advertise your product/services. An inbound lead are inquiries you may receive as a result of search engine optimization.

9. Over 80% of businesses consider their blogs to be an important asset to their business.

10. A study by Outbrain indicated that search engine optimization is the best driver of traffic to content websites, surpassing the effectiveness of social media by more than 300%.

11. Search Engine Optimization (SEO) leads have an average close rate of 14.6%, while outbound leads (such as cold calls or print advertising) have an average close rate of 1.7%.

12. Based on a study on Google by Slingshot SEO, the #1 (1st) position receives 18% of organic clicks followed by 10% for the #2 (2nd) position, and 7% going to the #3 (3rd) position.

13. In the same study by Slingshot SEO, the results for the Bing search engine revealed the following: 9.7% of organic clicks go to the #1 ranked listing, 5.5% of organic clicks go to the #2 position, and 2.7% of organic clicks go to the #3 position of search results.

14. The majority (79%) of search engine users say they always/frequently click on organic search results. Conversely, 80% of search engine users say they rarely/occasionally/never click on sponsored search results. Here is a segmentation of your typical Google search results screen—as of May 2014—and the breakdown of what the organic (blue), local (green), and sponsored (red) search results look like:
small business seo nashville, web design bowling green ky, local seo jackson ms, optometrist web design, kentucky digital marketing, social media marketing bowling green ky, google analytics nashville tennessee
local seo nashville tn, web development tennessee, small business internet marketing, local digital marketing bowling green ky, think intuitive web design

Search (Google, Yahoo, Bing) Statistics

1. Google owns 67% of the search engine market share, followed by Microsoft Sites (Bing) 17.9% and Yahoo! Sites with 11.3%.

2. 93% of online experiences begin with a search engine.

3. According to the performance of companies in the MarketLive Performance Index, 39% of customers come from search engines. Some of the participating companies in this index includes Armani, Party City, John Deere, Neutrogena, Warner Bros., and many more well-known brands.

4. The search engine industry is at least a $16 billion market.

5. Each month, there is over 100 billion global searches being conducted. This translates to one trillion two hundred billion (1,200,000,000,000) searches within a year’s time.

6. Over 82% of internet users use search engines.

10 Conversion Optimization Tips to Improve User Experience

Posted by | SEO, UX | No Comments

1. Make your phone number visible

Sure, we understand that you are busy and rather not deal with customer calls—especially when it concerns issues that can be resolved by viewing information on your website. But, you must realize that if your phone number is not prominently displayed on your website, you may be losing a fair amount of potential customers. While most people won’t bother calling, there is an increase in customer confidence when they know they can call if needed. In fact, by the time most people are ready to call, they are typically are either ready to make a purchase, frustrated that he/she could not place an order, or he/she are in need of technical support.

Aside from being prominently displayed, make sure your telephone number is also accompanied by the appropriate Call to Action (CTA). Whether it is for a visitor to call you now, contact your company today about more information about X, or call you to gain access to a gift (i.e. ebook, coupon, etc.); make sure you have a CTA to help lead your visitors to reach out and contact you.

2. Answer your messages

You’ll by surprised by how often prospective clients will tell us how rare it is that companies follow-up with them. If you have your phone number and email published out there, make sure they are accounts that you actually use and check frequently. In fact, one client we worked with told us that she contacted 5 different companies for assistance; but we were the only that not only called back, then followed up with an email, but also showed up to meet her! The easiest way to not get a customer is to not respond.

3. Fix typos and grammatical errors

Have you ever visited a website or received an printed ad that contained numerous silly errors? Exactly. These mistakes immediately reduces the amount of confidence in your business and, typically, turn away potential customers. Most web browsers and content management systems today now flag typos; therefore it should be relatively easy for most people to fix.

4. Provide pricing and shipping information

This is a huge factor for online shoppers. Imagine, the customer reads through your product page and becomes engaged in your goods, he goes to find out more; but there are no prices listed or readily available information about shipping. Even worse, he may even be willing to call to inquiry about it; but there is no phone number listed. Your potential sale would likely now have bounced and left for a competitor’s alternative.

Make sure you provide this information (at least shipping options information) in at least two places, usually the product page and on the checkout page. Of course, we understand that this tip is dependent on the industry you are in as well. For example, web design (ironically) prices may actually scare away clients than lure people in. It all depends on who your target audience are, what message you are conveying, etc. However, more often than not, prices and shipping information will be more beneficial than doing without it.

5. Create an About Us page

This is essentially a standard for any website today. Imagine you are looking to make a $500 or more purchase. You come upon an unfamiliar company with an excellent deal on a product/service; but there is no information about who they are, what they do, how long they have been in business, etc. Would you make the purchase with this company?

Customers need to know that you are not in business for quick sales. Instead, you should communicate that you are proud to stand by your products and services; and customers are making a worthwhile investment by doing business with you. Who is think+intuitive, what do they do, how long have they been there? Build that confidence in your customers.

6. Emphasize your links

Differentiate your links. Make them bold, italics, etc. Heck, make it a noticeable color like blue AND underline it; so your customers know that they can click on them. Avoid ‘hidden’ links or trying to make them look like your regular content because, as of the Panda update, Google tend to view this practice as spammy which can negatively affect your website rankings.

7. Create a custom 404 error page

This can be a huge difference maker. Sure, your website and their respective links should always be working. However, if somehow it gets broken, make sure you have a functional 404 error page. This way, customers will know that your site isn’t completely down or gone completely wrong. A neat way you can utilize this page is to provide your visitors with recommendations to other related places. In addition, with a custom 404 error page, the navigation is still there and your customers can easily travel back from where they came from—instead of completely leaving your website.

8. Add links to your body content

How are the duration web analytics for your website? Good? How about making it better? An excellent way to improve customer engagement of visitors, who are thoroughly going through your content and what you have to say, is to include internal links to certain sections that you mention in your content (i.e. About Us, Services, etc.). If you discuss about your Team, add a link back to your Team page. If you talk about the Services you provide, put a link back to your Services page. It’ll help guide your readers to key areas of your website and improve their overall experience with your website.

Also, don’t forget to end your content with a call to action (CTA)! This way, potential customers are encouraged to contact you or link back to a effective page of your preference. From an SEO perspective, links are also a fantastic opportunity to make keyword rich. However, be mindful in doing so because, as of the Panda and Penguin update, excess keyword and matching anchor text can result in you being flagged for spamming keywords.

9. Fix broken links

This should be pretty self-explanatory…Broken links are never a good thing.

10. Calls to Action (CTAs)

Every page on your website should have at least one call to action. Regardless of what the action is, you never want to leave a user with a “now what do I do” situation. Whether it is a testimonial, contact now, add to cart, buy now, like/follow to continue reading, etc.; there should be some sort of action available for your customers on every single page. Guide your visitors to the eventual goal of conversion…whatever that may be: a phone call, form submission, download, product purchase, etc.

Mobile Industry Statistics

Posted by | Food for thought, Mobile | No Comments

Mobile Commerce and Engagement | Mobile Industry Statistics

Mobile Commerce and Engagement Stats

2013

  • By the end of 2013, there will be more mobile devices on Earth than people. (Source: Cisco, 2013)
  • 75 percent of Americans bring their phones to the bathroom. (Source: Digiday, 2013)
  • 56% of American adults are now smartphone owners. (Source: Pew Internet & American Life Project, 2013)
  • Mobile now accounts for 12 percent of Americans’ media consumption time, triple its share in 2009. (Source: Digiday, 2013)
  • 65% of U.S. shoppers research products and services on a PC and make a purchase in-store. (Source: Cisco, 2013)
  • 27% of companies worldwide planned to implement location-based marketing in 2013. (Source: Econsultancy, 2013)
  • Of the 70 percent of shoppers who used a mobile phone while in a retail store during the holidays, 62 percent accessed that store’s site or app and only 37 percent of respondents accessed a competitor’s site or app.. (Source: ForeSee, 2013)
  • Retailers’ apps with store mode gather five times more engagement. (Source: Point Inside, 2013)
  • Last year, only 12% of consumers bought anything through social media. (Source: PwC, 2013)
  • 46% of showrooming shoppers still ended up making a purchase in-store, an 11-point increase from 2011. (Source: Pew, 2013)
  • Nearly 50% of shoppers believe they are better informed than store associates. (Source: Motorola, 2013)
  • The number of US mobile coupon users will rise from 12.3 million in 2010 to 53.2 million in 2014, driven by the rapid adoption of smartphones. (Source: eMarketer, 2013)
  • Retailers’ apps take up the most of consumers’ time at 27%, followed by online marketplace at 20%, purchase assistant at 17%, price comparison at 14%, and daily deals at 13%. (Source: AdMedia Partners, 2013)
  • Consumers spent six times as much time in retailers’ apps in December compared to a year earlier. (Source: Flurry, 2013)
  • 25% of international media and marketing executives see mobile as the most disruptive force in their industry. (Source: AdMedia Partners, 2013)
  • 54% use or would like to use digital touchscreens in-store. (Source: Cisco, 2013)
  • 48% use or would like to use a smartphone to shop while in-store or on the go. (Source: Cisco, 2013)
  • 80% of smartphone owners want more mobile-optimized product information while they’re shopping in stores. (Source: Moosylvania, 2013)

2012

2011

  • 1.2 billion apps were downloaded during the holiday week between December 25-31 (Source: Flurry, 2011)
  • On Cyber Monday, 10.8% of people used a mobile device to visit a retailer’s site, up from 3.9% in 2010. Additionally, mobile sales grew dramatically, reaching 6.6% on Cyber Monday versus 2.3% in 2010 (Source: IBM’s fourth annual Cyber Monday Benchmark, 2011)
  • Sixty-five percent of mobile users said they used their mobile device to find a business to make an in-store purchase (Source: Google, 2011)
  • Forty-three percent of mobile shoppers have downloaded a retail app (Source: Retrevo, 2011)
  • Approximately 52 percent of smartphone users will use their device to research products, redeem coupons and use apps to assist in their holiday gift purchase (Source: Acquity Group, 2011)
  • Sixty-seven percent of consumers plan to make a purchase via mobile this holiday season (Source: PayPal, 2011)
  • In terms of the types of information mobile users will be looking for via their devices this holiday season, 31 percent said they will look for updates on sales and promotions, 27 percent will look for local store hours and directions, 26 percent will seek out product information and availability, 26 percent will be interested in product photos, 18 percent will search for official retailer apps and 17 percent will use mobile for customer support. (InMobi Holiday Mobile Shopping Study)
  • 29 percent of users will look to mobile devices to learn about new products or services, 27 percent will use their handset when making a purchasing decision and 15 percent of shoppers will use their mobile device to make a purchase while in a store this holiday season. (InMobi Holiday Mobile Shopping Study)
  • As of 7pm ET on Black Friday, the number of consumers using a mobile device to visit a retailer’s site was holding firm at 17.04% (Source: IBM Smarter Commerce, 2011)
  • As of 7pm ET on Black Friday,the number of consumers using their mobile device to make a purchase was holding steady at 9.51% (Source: IBM Smarter Commerce, 2011)
  • For Black Friday sales, iPhone continued to lead all mobile device traffic at 6.58 %, followed by Android at 5.20% and iPad at 4.71% (Source: IBM Smarter Commerce, 2011)
  • Not only will consumers use mobile to research products but, over 21 million, or 36 percent, plan to make purchases directly from their mobile devices. (InMobi Holiday Mobile Shopping Study)
  • Approximately 45 percent of mobile users plan to compare prices via their handsets during their Thanksgiving weekend shopping, up from 22 percent in 2010 (InMobi Holiday Mobile Shopping Study)
  • The percentage of shoppers buying from their mobile phones is expected to rise to 15% in November, compared to 4.5% in last year’s holiday season, and less than 1% in 2009. In October, 9.6% of online shoppers made purchases through their mobile devices, up from 3.4% a year earlier. (IBM Coremetrics Forecast, 2011)
  • 67% of consumers will use their smartphones to find store locations, 59% to compare prices, 51% to obtain product information, 46% to check product availability, 45% to read reviews, 45% to shop online, 41% to find and use coupons, 40% to scan bar codes, and 35% to access social media (Source: Deloitte’s 2011 Annual Holiday Survey)
  • 27% of smartphone owners will use their devices for holiday shopping this year (Source: Deloitte’s 2011 Annual Holiday Survey)
  • 53% of the “on-the-go” U.S. audience is willing to exchange their location in exchange for more relevant content and better information, including mobile deals (Source: JiWire, 2011)
  • More than 33.3 million U.S. consumers already engage in shopping-related activities on their mobile phones, 7%, or 2.3 million, of those consumers have made a purchase on their devices, the report finds (Source: research firm Experian Simmons, 2011 Mobile Consumer Report)
  • 24% of U.S. adult online iPhone users and 21% of Android users have used a shopping application in the past three months (Source: Forrester, 2011)
  • Nearly half of consumers (47%) have accessed customer reviews in store using their mobile device with men (55%) more likely to access these reviews in store than women (39%) (Source: Shop.org, comScore and Social Shopping Labs, 2011)
  • More than 60 percent of mobile buyers will make mobile purchases while at home (Source: Ipsos and PayPal Survey, 2011)
  • At least 46 percent of consumers plan to make mobile purchases this holiday season (Source: Ipsos and PayPal Survey, 2011)
  • 41% of smartphone owners have made a purchase from their mobile phone. Of those, 16% bought apparel; 15% food and beverages; 11% toys and games; 11% electronics; 8% home goods; 4% sporting goods; 4% books; 3% jewelry; and 8% other products (Source: Chadwick Martin Bailey, 2011)
  • 46 percent of consumers have used their phone to get product information while in a store (Source: Briabe Media, 2011)
  • 56 percent of people believe mobile can make the shopping experience more enjoyable (Source: Lightspeed Research, 2011)
  • 58% of mobile shoppers are age 18-34 and 34% of mobile shoppers make $100,000 or more a year (Source: comScore/Millennial Media Mobile Retail Study, 2011)
  • 13.1 million consumers access retail content via mobile phones with 8.2 million of those visiting mobile commerce websites (Source: comScore/Millennial Media Mobile Retail Study, 2011)
  • 67 percent of retailers see value of having customers use their smartphones within the store and 41 percent said they perceive a lot of value in mobile in-store (Source: RSR Research, 2011)
  • 31 percent of consumers research a product on their mobile device before buying it in-store, while 40 percent of consumers research a product from their smartphone before purchasing it online (Source: JiWire Mobile Audience Insights Report Q1 2011)
  • Retailers plan to spend $220.9 million this year on mobile (Source:Shop.org and Forrester Research report, 2011)
  • It is predicted that U.S. mobile shopping sales volume will reach $9 billion in 2011 (Source: InMobi study, 2011)
  • 74 million consumers in the United States already shop from their mobile devices (Source: InMobi study, 2011)
  • 78 percent of retailers plan to invest in mobile this year (Source: The E-tailing Group Inc, 2011)
  • 59% of consumers use their phone to perform mobile shopping activities from home while 28% use their phone in the retail store to perform mobile shopping activities (Source: 2011 Experian Study)
  • 47% of consumers who have made a mobile transaction in the past year expect the experience on their mobile devices to be better than the experience in-store, 80% expect the experience to be better than or equal to in-store and 85% expect the experience to be better than or equal to online using a laptop or desktop computer (Source: Harris Interactive & Tealeaf Survey, 2011)
  • Within the 49% of mobile users who have made a mobile purchase in the last six months, 84% look for local retailer information, 82% find online retailers, 73% find a specific manufacturer or product website, 71% learn about a product or service after seeing an ad, 68% find the best price for a product or service, and 63% search before purchasing in a store or from a catalog (Source: Performics 2011 Mobile Search Insights Study, conducted by ROI Research)
  • 75% of heavy mobile users said mobile search makes their lives easier, 63% said access to mobile search has changed the way they gather information, and 32% said they use mobile search more than search engines on their computers (Source: Performics 2011 Mobile Search Insights Study, conducted by ROI Research)
  • Over 70% of iPhone owners report using applications or their smartphone’s web browser to help them while shopping in-store, and 41% are making purchases directly from their phones (Source: Chadwick Martin Bailey and iModerate Research Technologies, 2011)
  • 48% of consumers conceded they use their mobile devices to look up product ratings or to find promotions (Source: Oracle, 2011)
  • 49% of consumers who use the mobile web at least once a week made a purchase on their mobile device in the past six months (Source: ROI Research Inc., 2011)
  • In 3 years, it is predicted that 24% of retailers will have annual sales of 15% or greater coming from their mobile channel (Source: RSR Research, 2011)
  • 51% of consumers say they have made a mobile payment within the past 3 months and 82% see themselves making one within the next year (Source: Mobio Identity Systems Inc. Report, 2011)
  • 78-84% of consumers now rely on their social networks when researching new products (Source: IBM Report, 2011)
  • 62% of smartphone users said they have purchased physical goods from their mobile devices in the last six months (Source: Adobe Survey, 2011)

2010

 

Mobile Industry Stats

Reasons to Invest in Responsive Web Design

Posted by | UX, Web Design | No Comments

Is your website currently mobile friendly? If no, why not?

Think about this for a second: 2013 was the first year that more people searched for websites on their mobile devices than on a desktop computer (Morgan Stanley research, 2007 – 2015).

Want more? According to the Internet WorldStats, there are 2.3 billion internet users in the world. By 2015, there will be 2.1 billion mobile users.

Responsive Web Design (RWD), in a nutshell, is the future…and present of Web Design.

Basically, responsive web design is a website designed to provide an optimal viewing experience. A responsive website that adapts to the screen size of the device upon which it is viewed.

One URL + One code = Multiple devices with bridging content. Easy right?

Reason 1: It’s all about UX.

That’s it—user experience. Your website should be designed to be focused on your target audience. If they think your website sucks, they’re not coming back. Similarly, if your site is designed for desktop users and ignore mobile users, guess what? They’re likely to move on to the next best site (like a competitor). That lack of investment will result in a lack of investing for your company. No matter what device your customers are using to find you, user experience should be key. Adopt a responsive website design and UX remains paramount—a visitor surfing from their laptop, tablet, and mobile will have the same great feeling every time. Yes, content is king but experience is queen. If you are married, you know who wins this battle—“happy wife, happy life.” Any questions?

Reason 2: Google (and other search engines) says you need it.

It is no secret that Google owns more than 70 percent of the search engine market share. And guess what? They have no problem telling us that responsive Web design is the industry’s best practice. The World Wide Web Consortium (W3C), who creates every standard used by coders, agrees. This is because responsive designs allows search engines to crawl faster and easier and allows them to index multiple versions of the same website. Yes, RWD is that good.

“Google recommends web masters follow the industry best practice of using responsive web design, namely serving the same HTML for all devices and using only CSS media queries to decide the rendering on each device.”

At this time of writing, Google’s algorithm places a lot of weight on user experience. This includes average user duration on a site, bounce rate, and social sharing. Therefore, if you improve your users’ experience, Google will reward your site with a higher placement in the SERPs.

Reason 3: It is the most cost effective option.

Imagine if you have one website streamlined across multiple devices. If you have a problem, you can contact your designer/developer (or do it yourself, of course) and make the fix—once. Regardless of the device, the problem is fixed everywhere. They can reposition a photo or flip a table in every direction. No matter how significant the change was, the mistake would still be fixed across all platforms. Now, imagine life without a responsive website design. You need to change your operating hours which is set in 13 different tables across your desktop website, mobile website, and tablet version. Instead of being a universal process, the change will have to be applied step-by-step across all platforms which will cost more time and money. Imagine a website that works beautifully across multiple device platforms, yet less maintenance costs.

Reason 4: Invest now to save later.

Sure, you like to be frugal and keep your cash. It’s the economy, I get it. Why spend so much money on unnecessary ‘extras’ for a website when there are other things you can do with your cash, like enjoying some cocktails on South Beach. All the more reasons to go responsive! You want your brand to be seen on your phone, computer, and tablet at the same time…and don’t want to pay extra for it? No problem, buddy. I got this. Invest a little for the design, but not the code. Now you get three websites for the price of one! How awesome is that?

Reason 5: It’ll reduce load time to cater to mobile devices.

Did you know that 74% of users will leave a website that takes more than 5 seconds to load (according to Compuware’s research, 2012). With responsive designs, you have the ability to turn specific elements of a page on and off. This way, you can trim “heavy components” in the mobile version of the site in order to reduce page load time and increase on-site traffic.

Reason 6: Responsive design is good for SEO.

SEO is already costly and time consuming, why repeat the process for separate sites? Responsive website design allows all of your SEO efforts and social sharing to be applied across all versions of your site in one unified process. In addition, the combination of all traffic into one domain results in one site with larger traffic and increased search engine appeal which theoretically improves its ranking. More traffic = More credibility = Improved rankings. Simple enough right?

Reason 7: It’ll help you stay head of the competition.

You see that in the rear-view mirror? That’s the competition…and they are catching up. They went out, consulted with an agency, and heard the right thing. “Well, your customers can’t find you on a smartphone.” That’s the spark. The fuse is the cash necessary to go responsive. The explosion is when your competition surpasses you in a blur and you are standing there asking yourself, “What the hell just happened here?” Web traffic, that’s what. The other guy chose to invest now instead of the future. Get noticed now and cash in on it before your competition has a chance to write a check. These days, people are seamlessly moving from one device to another and expect a rich experience no matter what device they are using. As such, responsive design is no longer just an option, but a must-have in today’s digital world.

Want to discuss about your responsive website design needs? Give us a call at 228.238.9792 or send us an email. Also, be sure to check out some of the responsive sites in our portfolio!

How Much Does Web Design Cost?

Posted by | Web Design | No Comments

A common question I often encounter is “How much does web design cost?” My response typically is, “It depends on what you need.”

The common (and most relatable) comparison I use are homes. Sure, you can build a modest home for $40,000; but, you can also build a home for $1,000,000 or more. Despite the huge disparity in price, both homes can equally be a smart and rewarding investment for their owners.

“Our goal at think+intuitive is to deliver value-added services to our customers with the highest level of quality regardless of their budget. ”

We, here at think+intuitive, have built websites for $600 and others for over $10,000. While the price differences can be confusing at first; it all makes sense once you understand the details and options available. Clients making the greater investments are getting what they paid for—and they have good reasons to! These investments often lead to greater visibility, leads, sales, and—most importantly—is reflected in the bottom line. Similarly, it is sensible for small businesses to invest a smaller amount knowing that they can easily reinvest later in order to improve the site with improvements and updates in the future. It is essential for both small and large businesses to consider their sites as investments, the more you put in, the more you should get out of it.

Customization, Functionality, and Content

The three driving factors that often increase the cost of web design and development are customization, functionality, and content. Referencing back to home building as an example, a bathroom renovation can vary greatly in price. For example, you could go to the local home improvement store, purchase the fixtures, and do it yourself in order to reduce costs. Alternatively, you could hire a professional to hand-build the cabinets, hand-lay the tiles, and custom-build the shower, etc. Both would technically be “renovated bathrooms,” but the costs would vary greatly from $500 to $10,000+ depending on the details. Website design and development is similar to home building in this aspect.

Customization – If your site has a page by page custom design with each component being designed and programmed by a profesional, this will increase the cost.

Functionality – If the website has complex custom functionality (e.g. e-commerce, image galleries, sign-up forms, social media integration, mobile versions, etc.), that will also drive up costs.

Content – If the site requires a wealth of original content (e.g. articles, landing pages, charts, graphs, and original photos, etc.), this will also drive up costs.

Alternatively, you could purchase a simple, well-designed template, update it with your own content, personal branding, and be done. Both can be solid investments choices.

Fortunately, web design is more affordable than ever with an abundance of options and customization available to fit your business’ personal needs. While making the ‘right’ decision can be a bit overwhelming for new businesses, it is important that you know what your options are before you decide. Making the wrong decision can lead to unnecessary headaches, financial expenses, and unforeseen problems down the road.

Therefore, be sure to speak with a web design professional first before you get started. That way, you can get an estimate created, ask any questions you may have, and obtain the design professionals feedback and advice. This will help you make an informed decision before you start.

Our goal at think+intuitive is to deliver value-added services to our customers with the highest level of quality regardless of their budget. We strive to have a clear understanding of clients needs and expectations.

Feel free to contact us at anytime for a free estimate.

Ready to get started? Have a question? Let's Talk