Still confused over Search Engine Optimization (SEO)? Curious about how SEO can help your business and why it is a good return on investment (ROI)? Unfortunately, for newcomers, it is not exactly an easy concept to grasp in the internet marketing medium. For one, many people do not really understand how SEO work. Another issue is the confusion and overlap in the field of internet marketing with SEO converging with social media, user experience, content marketing, and more.
Apparently, SEO has also been at the brunt of much negativity as well…
Every now and then, you’ll hear from some jaded or disgruntled business that invested in SEO with believe he/she wasted their money due to minimal results. You may also hear discussions about white hat and black hat SEO and how utilizing the wrong SEO can result in your website being permanently banned from Google and other search engines. As a business, you don’t have time to deal with all of that.
That’s understandable. You have other important things to take care—such as managing the day-to-day operations of your business.
To start, all you need is some practical minimal SEO correct and move onto ensuring that your website is properly built with the right balance of appealing images and detailed content.
You can focus on more advanced SEO tactics once your website has been established and making strides with web traffic. However, be sure to keep the following statistics in mind as a reminder that your company’s SEO efforts are an investment that will pay off handsomely in the long-run:
Search Engine Optimization (SEO) Statistics
1. Content is king. As concluded in a case study by Marketing Sherpa, organized content marketing strategy can lead up to a 2,000% increase in blog traffic and 40% lift in revenue.
2. 70% of links clicked by search users are organic.
5. According research by the GroupM and comScore agencies, when consumers are exposed to a combination of search and social media influenced by a brand; overall search click through rate (CTR) went up by 94 percent.
6. The top two most popular internet activities today are search and e-mails.
7. Companies that blog acquire significantly more leads than non-blogging companies. In fact, companies with blogs have 434% more pages indexed by search engines (Google, Bing, Yahoo).
8. Inbound leads are, on average, 61% cheaper than outbound leads. An example of an outbound lead is direct mail you would send to advertise your product/services. An inbound lead are inquiries you may receive as a result of search engine optimization.
9. Over 80% of businesses consider their blogs to be an important asset to their business.
10. A study by Outbrain indicated that search engine optimization is the best driver of traffic to content websites, surpassing the effectiveness of social media by more than 300%.
11. Search Engine Optimization (SEO) leads have an average close rate of 14.6%, while outbound leads (such as cold calls or print advertising) have an average close rate of 1.7%.
12. Based on a study on Google by Slingshot SEO, the #1 (1st) position receives 18% of organic clicks followed by 10% for the #2 (2nd) position, and 7% going to the #3 (3rd) position.
13. In the same study by Slingshot SEO, the results for the Bing search engine revealed the following: 9.7% of organic clicks go to the #1 ranked listing, 5.5% of organic clicks go to the #2 position, and 2.7% of organic clicks go to the #3 position of search results.
14. The majority (79%) of search engine users say they always/frequently click on organic search results. Conversely, 80% of search engine users say they rarely/occasionally/never click on sponsored search results. Here is a segmentation of your typical Google search results screen—as of May 2014—and the breakdown of what the organic (blue), local (green), and sponsored (red) search results look like:
Search (Google, Yahoo, Bing) Statistics
1. Google owns 67% of the search engine market share, followed by Microsoft Sites (Bing) 17.9% and Yahoo! Sites with 11.3%.
2. 93% of online experiences begin with a search engine.
3. According to the performance of companies in the MarketLive Performance Index, 39% of customers come from search engines. Some of the participating companies in this index includes Armani, Party City, John Deere, Neutrogena, Warner Bros., and many more well-known brands.
4. The search engine industry is at least a $16 billion market.
5. Each month, there is over 100 billion global searches being conducted. This translates to one trillion two hundred billion (1,200,000,000,000) searches within a year’s time.
6. Over 82% of internet users use search engines.